Tanking at the Box Office: Impact of COVID-19 Lockdown on Movie Theaters in National Capital Region (NCR), India
Author: Mihir Dhawan
Reviewer: Team Questioz
Reviewer's Note: This paper features a cohesive and comprehensive analysis of the impact of COVID-19 lockdown on movie theatres in the National Capital Region (NCR). The author's deft use of both quantitative analysis and literature covers all aspects of the issue. The relevant terminologies which might be esoteric and promptly explained at the beginning of the paper along with relevant examples to assist readers; comprehension. The author aptly justifies the need for this paper and how it is differentiated from similar studies through the use of literature and focus on a particular region. By also taking a close look at external Ceteris Paribus factors that might have an impact on moviegoers' willingness to go to cinemas, the author is able to suggest well-thought-out policies and possible alternate sources of income. As a result, this paper could act as a beneficial tool in keeping movie theatres afloat and preparing them for further challenges that await.
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